With the MediaKey protection system you can distribute your media freely on the Internet or Magazine CDs and still retaining full control - also over the media files that has already been downloaded. In addition MediaKey is able to protect streaming video and audio, as long as it is delivered with a Microsoft Windows Streaming Server.

Key Advantages:

Strong encryption ensures total security

Define almost any rule for the usage of your media

Geographical and Timeframe control

Advanced real-time tracking and reporting system

Plays on Windows Media Player 9.0 and later (over 90% of all internet users)

MediaKey protection uses DRM which allows you to package digital files securely for distribution by encrypting the content. To play the encrypted file, the consumer will need to obtain a license that contains this key.

The license, which is distributed seperately from the content, enables you to set the rules that determine how the media file can be used. Once the license is received, the consumer is allowed to view the file based on the rules set by you.

Through the protection and licensing system you are capable of defining various rules for the usage and distribution of the media.

License customization (Usage Rules)

There are a variety of configuration choices when working with DRM licenses. In MediaKey you create license configurations and apply them to your selected video or audio files in MediaKey. This way you can dynamicly change the license configuration that applies to a media file. Changes are updated immediately and is additionally reflected in downloaded media files. The configuration choices are as follows.

Playcount

Playing time

Playing time after first use

Allow burn to CD

Times to burn to CD

Allow exporting to another PC

Allow exporting to DRM enabled device (pocket PC, smart phone)

Times to export

Play start date and time

Play end date and time

Allow distribution to devices without DRM

Geographic and Timeframe Control

Allow selected Countries and/or Organisations to play media
With geographic control it is possible to limit the usage of your media file to a list of specific countries and/or organisations. If you have limits upon what countries specific media is allowed to be viewed in, geographic control is the solution that will help you achieve increased control without going on compromise with the ease of use.

Restrict the usage of your media to a specific timeframe
Timeframe control enables you to set a start-date/time and end-date/time for your media. Press kits on CDs can be made with DRM protection to present a powerful presentation while still retaining control of the actual time that viewing will be available. This measn that product launches can be made ready and sent without the market awareness before due time. No stress for future PR employees.

Requirements and Applicability

MediaKey is built with the reliable technology from Microsoft called Windows Media Rights Manager. This ensures that all protected media can be played on Windows Media Player 9.0 and later versions. This is due to the demand for high security.

Today more than 90% of all Internet users have Windows Media Player 9.0 or later. Users without a capable player is offered to upgrade or install a capable player and usualy this can be achieved within a few minutes.

Tracking and Reporting

MediaKey provides all clients with a free real-time tracking and reporting system. Data can be sliced'n'diced with many different types of reports where all users are geographicaly resolved. With real-time statistics you are capable of viewing each user and license as they use the system. Reporting is central to all business and we collect as much usage statistics about our users as possible.

Distribution - Streaming and static files

The protection technology works both for static files and streams. Static is files you download or distribute on CD's and DVD's etc. Streams requires a Windows Streaming Server to stream your media files.